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OXO International, Inc.
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Place : USA
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OXO International, Inc.(オクソー)

OXO is a home wear maker from the United States who assigns the head office in New York.
When Entrepreneur Sam Ferber of the household-articles industry saw his wife who suffers from arthritis using kitchen tool he was sure "A more comfortable product can be developed", and established.
OXO began from the announcement of the kitchen tool of 15 as 1990 "GOOD GRIPS " series through the trial product exceeding 100, a repeated design correction, and a large-scale research.
850 or more products were developed by today, and it is playing an active part in various scenes in a house.
Innovative product development which lives a daily life more comfortable Consider it as a mission and The design of a product easy-to-use for more people, That is, all the products of OXO for which a universal design is made into philosophy raise the expectation for the "ease of use" for which consumers ask a product, and "functionality", and the beautiful design with the familiarity produced from there has also become what has high popularity.
Moreover, from international famous organizations, such as Harvard Business School and Royal College of Arts, OXO, Having recognized not only mere product development but consumers' profits in the idea of a universal design as a business model which thought and was successful, the product has won many design awards also including the permanent collection of an art museum in every country in the world.

OXO International, Inc.(オクソー)

OXO is a home wear maker from the United States who assigns the head office in New York.
When Entrepreneur Sam Ferber of the household-articles industry saw his wife who suffers from arthritis using kitchen tool he was sure “A more comfortable product can be developed”, and established.
OXO began from the announcement of the kitchen tool of 15 as 1990 “GOOD GRIPS ” series through the trial product exceeding 100, a repeated design correction, and a large-scale research.
850 or more products were developed by today, and it is playing an active part in various scenes in a house.
Innovative product development which lives a daily life more comfortable Consider it as a mission and The design of a product easy-to-use for more people, That is, all the products of OXO for which a universal design is made into philosophy raise the expectation for the “ease of use” for which consumers ask a product, and “functionality”, and the beautiful design with the familiarity produced from there has also become what has high popularity.
Moreover, from international famous organizations, such as Harvard Business School and Royal College of Arts, OXO, Having recognized not only mere product development but consumers’ profits in the idea of a universal design as a business model which thought and was successful, the product has won many design awards also including the permanent collection of an art museum in every country in the world.