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Speed Camera Lottery
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Volkswagen
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Speed Camera Lottery is an idea that wins the Fun Theory which Volkswagen sponsor. The Fun Theory is a contest that recruits an interesting idea which can change people’s motivation and move to environment. This idea not only that Kevin Richardson who is American win the award but also adopted by National road safety association in Sweden officially. Then introduced in Stockholm.
This idea is very simple. It takes photo of illegal car by camera settle on road to control speeding. At that time it also takes photo of obey the law. It takes ticket to the illegal car and it take hit lottery ticket to driver who obeys a speed limit. The prize money is paid by a fine of speeding

Speed Camera Lottery

Speed Camera Lottery is an idea that wins the Fun Theory which Volkswagen sponsor. The Fun Theory is a contest that recruits an interesting idea which can change people’s motivation and move to environment. This idea not only that Kevin Richardson who is American win the award but also adopted by National road safety association in Sweden officially. Then introduced in Stockholm.
This idea is very simple. It takes photo of illegal car by camera settle on road to control speeding. At that time it also takes photo of obey the law. It takes ticket to the illegal car and it take hit lottery ticket to driver who obeys a speed limit. The prize money is paid by a fine of speeding